Support for marketing communications teams

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Innovation Observatory provides analyst input to marcoms campaigns to help with the delivery of powerful messages to specific audiences. Build and demonstrate thought leadership Understand trends and their impact Deliver added value to customers and clients

	For transactional software vendor Metratech we wrote a white paper, supported with case studies, showing the benefit to companies of adopting an approach to IT architecture that Metratech’s systems support. For microwave radio vendor Cambridge Broadband Networks we wrote a thought-leadership paper illustrating how spectrum shortages in Europe might change the way backhaul networks are designed.
	For Renewables East, the agency promoting renewable energy in the East of England and East Midlands, we designed and ran an event to put entrepreneurs in touch with providers of various start-up support services and funding.
	For a major telecom operator we deliver monthly analysis of events and trends to help with development of marketing and sales messages

We are competent to write across a variety of technology issues, and bring together a unique combination of professional marketing communications experience, technical authorship and years of commercial report authorship.

Our consultants have also designed, organised, moderated, presented or faciliated at dozens of live and electronic events.