Bespoke market research and analysis

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A core element of Innovation Observatory's portfolio is the provision of customised research and analysis services. We tailor our support to the needs of individual clients, but in broad terms, the services we offer include:

• Market analysis
• demand-side studies including market sizing, forecasting and customer segmentation
• supply-side studies including mapping of competitive landscapes, supply-chain
• evaluation and market share estimation
• value-chain and market structure mapping
• Regular market tracking, including bespoke commentary




• Regulatory and legislative research




• Primary research (quantitative and qualitative)
• market testing of innovative consumer and business propositions
• customer satisfaction studies and needs analysis
• web, telephone and face-to-face surveys, and peer-to-peer depth interviews




• Company comparison and evaluation
• identifying potential partners and customers
• SWOT and strategy review




• Strategic thinking and decision support.

For more information about our consultant's experience, look at the case studies and staff biographies which show the breadth and depth of projects our team members have delivered during their careers.

To find out more about Innovation Observatory use one of the following links: