• better understand the markets they are serving
• recognise how their industries are changing
• spot competitor and customer innovations taking place now, that they must react to
• identify innovations they can introduce straight away, and in the future, to improve existing revenues, open up new markets, cut costs and drive profit.

We combine best-in-class research, analysis and consulting techniques with deep sector knowledge and a track record of demonstrating how technology markets evolve.

We are currently working in the telecoms, IT, media, health and environmental technology sectors.

	Assessing the smart grid opportunity (published July 2010) is the latest report from Innovation Observatory. It marks the start of a series of studies analysing the prospects for companies in the rapidly emerging global market to supply technology and services and create smart energy supply networks. The report examines the trends and dynamics of the emerging smart-grid sector and identifies the key opportunities for smart-grid investors and technology suppliers.	9 July 2010
	Innovation Observatory delivered its biofuels training course at the World Biofuels Markets conference in Amsterdam in March 2010	02 March 2010
	Algal Biofuels: Opening up the Market Opportunity provides insight into the global market for algal biofuels. It identifies relevant technologies for the production of algal biofuels, the state of development of those technologies, and compares the different approaches. It analyses market drivers, provides insight into current market trends, and reviews future market prospects. It includes profiles of leading investors..	26 February 2010
	Our report on Second Generation Biofuels: Companies, Technologies and Market Prospects (published January 2010) examines the technical and market challenges to the development of second-generation biofuels, looks at prospects for second-generation biofuel market development, and provides projections for the date at which they will become commercial.	30 January 2010