Innovation Observatory

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Innovation Observatory researches, analyses and interprets fast-moving technology markets to help our clients:
  • identify great product or service investment opportunities
  • avoid wasting time and money on the wrong products, services or markets
  • change their competitive positioning and strategies
  • find new customers
  • create compelling marketing and sales messages and materials that resonate with their target audience.

We combine best-in-class research, analysis and consulting techniques with deep sector knowledge and a track record of demonstrating how technology markets evolve. We are currently working in the telecoms, IT, media, health and environmental technology sectors.

What clinical trials teach us about innovation in sharing private data

Personal data issuesOne of the difficulties faced by those trying to unlock the value in data collected by systems from individuals is that even when the data can be made anonymous, the owners of the data are reluctant to share it with third parties. But in clinical trials, and in other medical research projects, data is routinely collected, shared and analysed. What does this tell us about the frameworks for trust that are needed to make the most of “big data”?

What next for market research?

Market research basicsIt’s tough being in market research at the moment, especially in the UK, where the general election earlier this month showed how difficult political opinion research can be. No surveys predicted the outcome (though constituency-based, first-past-the-post electoral systems add a layer of complexity to an already difficult type of research)...

Huawei’s annual global analyst summit: the wrap-up

M2M and wireless commsWhat were the most significant things to come out of the global analyst summit hosted in April by Huawei – one of the biggest telecoms equipment vendors? I’ve had a few days to reflect, and these are my conclusions.

Customer Experience Management – now the value becomes clear

Using CEM to help prioritise network and serice optimisationHuawei knows what it’s doing with Customer Experience Management (CEM). Maybe I am late to appreciate what all the fuss was about, but I can’t say that over the five or so years that CEM has been one of the hottest topics in telecoms I’ve noticed any big difference in the quality of experience of the service provides I use. It is possible that they have in place something as sophisticated as the system showcased by Huawei...

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