Innovation Observatory

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Innovation Observatory researches, analyses and interprets fast-moving technology markets to help our clients:
  • identify great product or service investment opportunities
  • avoid wasting time and money on the wrong products, services or markets
  • change their competitive positioning and strategies
  • find new customers
  • create compelling marketing and sales messages and materials that resonate with their target audience.

We combine best-in-class research, analysis and consulting techniques with deep sector knowledge and a track record of demonstrating how technology markets evolve. We are currently working in the telecoms, IT, media, health and environmental technology sectors.

Seeing below from above: drones in archaeology

Historic England, a British public body that oversees historic building and monument conservation, has been using both fixed-wing and rotary drones for the past ten years. In that time it has discovered various use cases – not restricted to the UK – including using mainly rotary drones for monitoring of sites – including roof and high-level wall top analysis; recording of excavated features; recording of still and video images, capturing of interesting photos for marketing material and on-site displays, site mapping, surveying and recording including for 3D ....

Farming for the future: how technology is doing good down on the farm

Most people would agree that the purpose of technology should be to assist its users to live a better, more comfortable, easier life. And to have positive impact on a personal, societal and global level. Solving the looming food crisis predicted by the UN Food and Agriculture Organisation (FAO) among others would be one way of achieving this goal.

The future of graphene is far from flat: 2018 state of commercialisation

Fourteen years after its discovery graphene seems less likely to cause a revolution in the world of material science and innovative business practices related to it. Instead, it looks poised for a slow but steady commercial evolution, whose ultimate goal is to make the best of its strength, conductivity and flexibility. In the words of one of graphene’s co-discoverers Professor Sir Konstantin Novoselov of the University of Manchester, it’s easier to improve products that already exist using graphene, rather than come up with totally new applications...

China's AI plans

Deng Xiaoping, architect of the late 1970s and 80s reform and opening up said ‘keep a cool head and maintain a low profile. Never take the lead – but aim to do something big.’ Something the Xi government doesn’t seem to be listening to, except for the big part... the government plans to become a world leader in AI (Artificial Intelligence) by 2030...


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