Innovation Observatory

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Innovation Observatory researches, analyses and interprets fast-moving technology markets to help our clients:
  • identify great product or service investment opportunities
  • avoid wasting time and money on the wrong products, services or markets
  • change their competitive positioning and strategies
  • find new customers
  • create compelling marketing and sales messages and materials that resonate with their target audience.

We combine best-in-class research, analysis and consulting techniques with deep sector knowledge and a track record of demonstrating how technology markets evolve. We are currently working in the telecoms, IT, media, health and environmental technology sectors.

Cybersecurity and the future of the digital economy

Concerns about a digital economy futureCybersecurity is the biggest concern for businesses preparing for an increasingly digital economic future. Innovation Observatory has found many times in its research among businesses that security is right at the top of companies’ concerns ...

The digital economy is bigger than you think

Innovation Observatory has just concluded a major study of the digital economy for KC, the incumbent provider of telecoms services in Hull, UK. We developed a method for measuring the digital economy that better reflects its value in terms of sales and employment than existing industrial-classification-based methods...

Good ideas emerging…brief review of Interop 2015

What3words concept graphic2My main reason for being at Interop was to find interesting, innovative companies and new ideas. I wasn’t disappointed...

Innovation …. nation?

Chart of business births per 1000 peopleWe often hear politicians and local businesspeople talk about the pull of London, about how it attracts the rest of the nation’s innovators, and about how there is a requirement to kick start business creation in other parts of the country.

It was always obvious, I suppose, that London would have the greatest number of start-ups; it is, after all, the most affluent area of the UK, and houses the most people. But how does London compare when that business creation activity is normalized according to the size of the local population?


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