Innovation Observatory

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Innovation Observatory researches, analyses and interprets fast-moving technology markets to help our clients:
  • identify great product or service investment opportunities
  • avoid wasting time and money on the wrong products, services or markets
  • change their competitive positioning and strategies
  • find new customers
  • create compelling marketing and sales messages and materials that resonate with their target audience.

We combine best-in-class research, analysis and consulting techniques with deep sector knowledge and a track record of demonstrating how technology markets evolve. We are currently working in the telecoms, IT, media, health and environmental technology sectors.

Good ideas emerging…brief review of Interop 2015

What3words concept graphic2My main reason for being at Interop was to find interesting, innovative companies and new ideas. I wasn’t disappointed...

Innovation …. nation?

Chart of business births per 1000 peopleWe often hear politicians and local businesspeople talk about the pull of London, about how it attracts the rest of the nation’s innovators, and about how there is a requirement to kick start business creation in other parts of the country.

It was always obvious, I suppose, that London would have the greatest number of start-ups; it is, after all, the most affluent area of the UK, and houses the most people. But how does London compare when that business creation activity is normalized according to the size of the local population?

What clinical trials teach us about innovation in sharing private data

Personal data issuesOne of the difficulties faced by those trying to unlock the value in data collected by systems from individuals is that even when the data can be made anonymous, the owners of the data are reluctant to share it with third parties. But in clinical trials, and in other medical research projects, data is routinely collected, shared and analysed. What does this tell us about the frameworks for trust that are needed to make the most of “big data”?

What next for market research?

Market research basicsIt’s tough being in market research at the moment, especially in the UK, where the general election earlier this month showed how difficult political opinion research can be. No surveys predicted the outcome (though constituency-based, first-past-the-post electoral systems add a layer of complexity to an already difficult type of research)...

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